1908 The year that saw the launch of a South African icon All Gold Tomato Sauce.  The secret and unique recipe was brought to SA by Scottish Chemist John Semble for production by H Jones and Company, a jam manufacturing company in Paarl.  From humble beginnings in the Western Cape this well-loved product was originally manufactured by lowering muslin bags filled with herbs and spices into pots of ripe freshly crushed tomatoes.  In 1927 it became the OK Bazaars best seller. 1947 On the first visit to South Africa by reigning monarch King George VI, Queen Elizabeth and Princess Margaret were treated to the delights of All Gold on the Royal Train. 1959 Mass production of All Gold Tomato sauce commenced in Paarl and Langlaagte. 1975 Saw the first print communication around All Gold’s “Crammed Full” and “Fresh” qualities. 1976-1978 Marked the introduction of TV into South Africa and the first “motherbrand” All Gold TVC. This TVC featured tomatoes literally jumping into a bottle of All Gold Tomato Sauce and strawberries jumping into a can of Jam. 1985 From 1908 to 1985, 250 Million bottles of All Gold Tomato Sauce were sold which was a sufficient number of bottles to circle the globe one and a half times. 1990 Saw the launch of All Gold’s famous giant bottle commercial which featured children “cramming” big tomatoes into a giant All Gold bottle. This ad established the fact that All Gold Tomato sauce contains “36” tomatoes. 1992 All Gold wins Gold at the Monde Quality Awards in Brussels which affirmed the quality of All Gold products from a dietary perspective. 1993 Production commenced at a brand new plant in Boksburg.  Saw the launch of the new All Gold Hot and Spicy Tomato Sauce variant. 2000 All Gold Pasta Pronta was launched - the 4 tomato based variants were the first ready to eat pasta sauces on the market. 2003  All Gold launches 4 new cream based Pasta Pronta variants - extending the brand beyond tomatoes with great success. 2004 All Gold launches its 500ml upside-down “squeeze” tomato sauce which was a significant milestone for the brand. Launched in state-of-the-art packaging that featured a convenient, non-breakable and easy-grip bottle with a non-drip valve and no-mess lid, loyal All Gold consumers were now able to take South Africa’s favourite tomato sauce everywhere.  All Gold was voted the NO.1 icon food brand in South Africa TGI Finance Week. 2005 All Gold was once again voted the NO.1 iconic food brand in South Africa for the second year running  TGI Financial Week.  Highest market share ever achieved on All Gold Tomato sauce at 76 % value and 67% volume. 2007 All Gold was voted as one of the Top 10 Brands in South Africa.  This year also marked the launch of the All Gold Upside Down Squeeze range which added five new members to the sauces family. 2008 Marks the centenary year of South Africa’s most loved tomato sauce brand...... All Gold.