The ALL GOLD legacy is one of quality and true South African heritage – the story of the brand is very much the story of the ingredients themselves. The “seed” was planted in 1908 when chemist John Semble brought the ‘secret’ in the unique recipe to South Africa. The well-loved product was originally manufactured by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes. The product grew and was mass-produced by 1959. In 1990, the tomato sauce process come to life for South Africans in the now famous giant bottle commercial, which featured kids “cramming” big tomatoes into a giant ALL GOLD bottle. The brand became a true South African icon in 2004 when it was named the No.1 Iconic Food Brand by TGI SA.
Scroll through the timeline below to see our local heritage come to life!