The All Gold Story
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Timeline
1908
Launch of SA’s most iconic Tomato Sauce
The ‘secret’ to ALL GOLD’s unique recipe was brought to South Africa by Scottish chemist, John Semble, for production by H. Jones and Co. This jam manufacturing company in Paarl, Western Cape is a humble beginning for the brand, as the well-loved product was originally made by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes.
1947
Royal Family treated to the delights of ALL GOLD
On their first visit to South Africa, reigning monarch King Geroge VI, Queen Elizabeth and Princes Margaret are treated to the delights of ALL GOLD on the Royal Train.
1959
More ALL GOLD
As the demand for ALL GOLD Tomato Sauce increased countrywide, mass production begins in Paarl and Langlaagte.
1975
Jumping for ALL GOLD
The debut of our first commercial features tomatoes jumping into a bottle of ALL GOLD Tomato Sauce and strawberries jumping into a can of ALL GOLD Jam.
1985
250 Million Bottles
It’s official! Between 1908 and 1985, a total of 250 million bottles of ALL GOLD Tomato Sauce were sold; that’s enough to circle the globe one and a half times.
1990
36 Tomatoes
Another ALL GOLD commercial featuring kids cramming 36 tomatoes into the famous Giant Bottle, launches successfully.
1992
ALL GOLD wins Gold!
ALL GOLD wins gold at the prestigious Monde Quality Awards in Brussels (Belgium), which affirms the quality of our products from a dietary perspective.
1993
Light and Hot & Spicy
The well-loved ALL GOLD brand launches two new varieties of Tomato Sauce.
2000
Pasta Pronto
The brand goes on to launch ALL GOLD Pasta Pronto with four tomato-based variants - the first ready-to-eat pasta sauces on the market!
2004
N0.1 Food Brand
ALL GOLD is voted No.1 Icon Food Brand in South Africa by TGI Finance Week, plus we launch the upside down squeeze bottle! One year later, in 2005, we’re awarded as the No.1 Icon Brand Food, yet again.
2008
100 Years of ALL GOLD
ALL GOLD celebrates their centenary year of being South Africa’s most loved tomato sauce brand.
2016
#CrammedFullOfGoodness
Along with the new packaging across the range, our groundbreaking animated commercial launches to show why only ALL GOLD Tomato Sauce is Crammed Full Of Goodness
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Timeline
1908
Launch of SA’s most iconic Tomato Sauce
The ‘secret’ to ALL GOLD’s unique recipe was brought to South Africa by Scottish chemist, John Semble, for production by H. Jones and Co. This jam manufacturing company in Paarl, Western Cape is a humble beginning for the brand, as the well-loved product was originally made by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes.
1947
Royal Family treated to the delights of ALL GOLD
On their first visit to South Africa, reigning monarch King Geroge VI, Queen Elizabeth and Princes Margaret are treated to the delights of ALL GOLD on the Royal Train.
1959
More ALL GOLD
As the demand for ALL GOLD Tomato Sauce increased countrywide, mass production begins in Paarl and Langlaagte.
1975
Jumping for ALL GOLD
The debut of our first commercial features tomatoes jumping into a bottle of ALL GOLD Tomato Sauce and strawberries jumping into a can of ALL GOLD Jam.
1985
250 Million Bottles
It’s official! Between 1908 and 1985, a total of 250 million bottles of ALL GOLD Tomato Sauce were sold; that’s enough to circle the globe one and a half times.
1990
36 Tomatoes
Another ALL GOLD commercial featuring kids cramming 36 tomatoes into the famous Giant Bottle, launches successfully.
1992
ALL GOLD wins Gold!
ALL GOLD wins gold at the prestigious Monde Quality Awards in Brussels (Belgium), which affirms the quality of our products from a dietary perspective.
1993
Light and Hot & Spicy
The well-loved ALL GOLD brand launches two new varieties of Tomato Sauce.
2000
Pasta Pronto
The brand goes on to launch ALL GOLD Pasta Pronto with four tomato-based variants - the first ready-to-eat pasta sauces on the market!
2004
N0.1 Food Brand
ALL GOLD is voted No.1 Icon Food Brand in South Africa by TGI Finance Week, plus we launch the upside down squeeze bottle! One year later, in 2005, we’re awarded as the No.1 Icon Brand Food, yet again.
2008
100 Years of ALL GOLD
ALL GOLD celebrates their centenary year of being South Africa’s most loved tomato sauce brand.
2016
#CrammedFullOfGoodness
Along with the new packaging across the range, our groundbreaking animated commercial launches to show why only ALL GOLD Tomato Sauce is Crammed Full Of Goodness