Timeline

  • Timeline
    1908
    Launch of SA’s most iconic Tomato Sauce
    The ‘secret’ to ALL GOLD’s unique recipe was brought to South Africa by Scottish chemist, John Semble, for production by H. Jones and Co. This jam manufacturing company in Paarl, Western Cape is a humble beginning for the brand, as the well-loved product was originally made by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes.

    1947
    Royal Family treated to the delights of ALL GOLD
    On their first visit to South Africa, reigning monarch King Geroge VI, Queen Elizabeth and Princes Margaret are treated to the delights of ALL GOLD on the Royal Train.

    1959
    More ALL GOLD
    As the demand for ALL GOLD Tomato Sauce increased countrywide, mass production begins in Paarl and Langlaagte.

    1975
    Jumping for ALL GOLD
    The debut of our first commercial features tomatoes jumping into a bottle of ALL GOLD Tomato Sauce and strawberries jumping into a can of ALL GOLD Jam.

    1985
    250 Million Bottles
    It’s official! Between 1908 and 1985, a total of 250 million bottles of ALL GOLD Tomato Sauce were sold; that’s enough to circle the globe one and a half times.

    1990
    36 Tomatoes
    Another ALL GOLD commercial featuring kids cramming 36 tomatoes into the famous Giant Bottle, launches successfully.

    1992
    ALL GOLD wins Gold!
    ALL GOLD wins gold at the prestigious Monde Quality Awards in Brussels (Belgium), which affirms the quality of our products from a dietary perspective.

    1993
    Light and Hot & Spicy
    The well-loved ALL GOLD brand launches two new varieties of Tomato Sauce.

    2000
    Pasta Pronto
    The brand goes on to launch ALL GOLD Pasta Pronto with four tomato-based variants - the first ready-to-eat pasta sauces on the market!

    2004
    N0.1 Food Brand
    ALL GOLD is voted No.1 Icon Food Brand in South Africa by TGI Finance Week, plus we launch the upside down squeeze bottle! One year later, in 2005, we’re awarded as the No.1 Icon Brand Food, yet again.

    2008
    100 Years of ALL GOLD
    ALL GOLD celebrates their centenary year of being South Africa’s most loved tomato sauce brand.

    2016
    #CrammedFullOfGoodness
    Along with the new packaging across the range, our groundbreaking animated commercial launches to show why only ALL GOLD Tomato Sauce is Crammed Full Of Goodness
    social

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Timeline

  • Timeline
    1908
    Launch of SA’s most iconic Tomato Sauce
    The ‘secret’ to ALL GOLD’s unique recipe was brought to South Africa by Scottish chemist, John Semble, for production by H. Jones and Co. This jam manufacturing company in Paarl, Western Cape is a humble beginning for the brand, as the well-loved product was originally made by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes.

    1947
    Royal Family treated to the delights of ALL GOLD
    On their first visit to South Africa, reigning monarch King Geroge VI, Queen Elizabeth and Princes Margaret are treated to the delights of ALL GOLD on the Royal Train.

    1959
    More ALL GOLD
    As the demand for ALL GOLD Tomato Sauce increased countrywide, mass production begins in Paarl and Langlaagte.

    1975
    Jumping for ALL GOLD
    The debut of our first commercial features tomatoes jumping into a bottle of ALL GOLD Tomato Sauce and strawberries jumping into a can of ALL GOLD Jam.

    1985
    250 Million Bottles
    It’s official! Between 1908 and 1985, a total of 250 million bottles of ALL GOLD Tomato Sauce were sold; that’s enough to circle the globe one and a half times.

    1990
    36 Tomatoes
    Another ALL GOLD commercial featuring kids cramming 36 tomatoes into the famous Giant Bottle, launches successfully.

    1992
    ALL GOLD wins Gold!
    ALL GOLD wins gold at the prestigious Monde Quality Awards in Brussels (Belgium), which affirms the quality of our products from a dietary perspective.

    1993
    Light and Hot & Spicy
    The well-loved ALL GOLD brand launches two new varieties of Tomato Sauce.

    2000
    Pasta Pronto
    The brand goes on to launch ALL GOLD Pasta Pronto with four tomato-based variants - the first ready-to-eat pasta sauces on the market!

    2004
    N0.1 Food Brand
    ALL GOLD is voted No.1 Icon Food Brand in South Africa by TGI Finance Week, plus we launch the upside down squeeze bottle! One year later, in 2005, we’re awarded as the No.1 Icon Brand Food, yet again.

    2008
    100 Years of ALL GOLD
    ALL GOLD celebrates their centenary year of being South Africa’s most loved tomato sauce brand.

    2016
    #CrammedFullOfGoodness
    Along with the new packaging across the range, our groundbreaking animated commercial launches to show why only ALL GOLD Tomato Sauce is Crammed Full Of Goodness
    social
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