1908 Launch of SA’s most iconic Tomato Sauce The ‘secret’ to ALL GOLD’s unique recipe was brought to South Africa by Scottish chemist, John Semble, for production by H. Jones and Co. This jam manufacturing company in Paarl, Western Cape is a humble beginning for the brand, as the well-loved product was originally made by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes.
1947 Royal Family treated to the delights of ALL GOLD On their first visit to South Africa, reigning monarch King Geroge VI, Queen Elizabeth and Princes Margaret are treated to the delights of ALL GOLD on the Royal Train.
1959 More ALL GOLD As the demand for ALL GOLD Tomato Sauce increased countrywide, mass production begins in Paarl and Langlaagte.
1975 Jumping for ALL GOLD The debut of our first commercial features tomatoes jumping into a bottle of ALL GOLD Tomato Sauce and strawberries jumping into a can of ALL GOLD Jam.
1985 250 Million Bottles It’s official! Between 1908 and 1985, a total of 250 million bottles of ALL GOLD Tomato Sauce were sold; that’s enough to circle the globe one and a half times.
1990 36 Tomatoes Another ALL GOLD commercial featuring kids cramming 36 tomatoes into the famous Giant Bottle, launches successfully.
1992 ALL GOLD wins Gold! ALL GOLD wins gold at the prestigious Monde Quality Awards in Brussels (Belgium), which affirms the quality of our products from a dietary perspective.
1993 Light and Hot & Spicy The well-loved ALL GOLD brand launches two new varieties of Tomato Sauce.
2000 Pasta Pronto The brand goes on to launch ALL GOLD Pasta Pronto with four tomato-based variants - the first ready-to-eat pasta sauces on the market!
2004 N0.1 Food Brand ALL GOLD is voted No.1 Icon Food Brand in South Africa by TGI Finance Week, plus we launch the upside down squeeze bottle! One year later, in 2005, we’re awarded as the No.1 Icon Brand Food, yet again.
2008 100 Years of ALL GOLD ALL GOLD celebrates their centenary year of being South Africa’s most loved tomato sauce brand.
2016 #CrammedFullOfGoodness Along with the new packaging across the range, our groundbreaking animated commercial launches to show why only ALL GOLD Tomato Sauce is Crammed Full Of Goodness
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Just as each ALL GOLD product is Crammed Full of Goodness, so too is our story! It begins with seeds that are chosen for their quality. We carefully nurture them into delicate seedlings, which are then entrusted to our South African farmers who ensure they grow into the finest plants. The fruits of these plants are harvested and inspected for the highest level of quality. This is why we’re so proud to promise South Africans nothing but absolute delight – ALL GOLD Jams, Sauces, Tomato Products and Beverages add pure enjoyment at any time!